5. Google Adwords
Over 2.6 billion online users can reach Google Adwords. More than 90% of internet users get a chance of seeing Google Adwords. Google serves as a reliable instrument for instant conversions and ensures the print and ebook is viewed. The author decides the ideal visitors to see the print and ebook. The marketer can opt to target depending on family, gender, age, city, nation and a variety of other demographic factors.
Language can also be used to narrow the search. Narrowing the audience reduces cost due to the exclusion of parameters such as age groups, languages, and countries. The author can also use Adwords to attach relevant keywords fundamental for targeting ebook topics. This provides the marketer flexibility to optimally target the ideal visitors. The author can select different keywords provided that the ebook is placed on landing page optimisation considering factors like:
-Best practices for landing pages
-Landing page mistakes
-Lead generation pages
-Landing page optimisation